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Anchor Trailers

Spotify came with the request to concept and develop an animation that brings awareness to the launch of their new in-app trailer creating feature Anchor. This new App would allow podcasters to easily produce their episode and create a trailer to promote themselves on social all at once.

Client

Anchor by Spotify

Deliverables

1min 16x9

Roles

Storyboard

Design

Illustration

Motion

SFX

Goals of the project:

  • Concept, Storyboard, Design, and Animate a hype video for Spotify's podcast platform, Anchor.

  • Create bespoke illustrations to create imaginative compositions that support the narrative.​​

Design Direction

I wanted to take a very whimsical approach to the narrative - toying with the word “Trailer” and playfully animating from a fantastical desert scene to in-app UI. This narrative visualized the in-app process of trailer creation.

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