top of page

Anchor Trailers

Anchor came with the request to concept and develop an animation that brings awareness to the launch of their new in-app trailer creating feature. Podcasters could now produce their episode and create a trailer to promote themselves on social.

Client

Anchor by Spotify

Deliverables

1min 16x9

Roles

Storyboard

Design

Illustration

Motion

SFX

​

Goals of the project:​

​

  • Create a quick and clear hype video to be viewed on in-flight seat backs prior to take off.

​

  • Combine minimalist compositions and UI moments to illustrate general features and detailed steps.

​

  • Keep the pace calmer to allow legibility but remain creative with secondary motion to keep viewers attention.​​​

Design Direction

I wanted to take a very whimsical approach to the narrative - toying with the word “Trailer” and playfully animating from a fantastical desert scene to in-app UI. This narrative visualized the in-app process of trailer creation.

bottom of page