Momentum Climb Co. is a brand built on energy, community, and confidence. I developed the full identity from the ground up. Creating the logo, defining the brand guidelines, and building a motion system that brings the brand to life. The result is a dynamic, uplifting identity that captures both the thrill of climbing and the power of rising together.
Client
Internal Project
Deliverables
Branding Package
Motion
Roles
Concept
Branding
Design
Motion
Sound Effects
Goals of the project:
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Push myself with a creative challenge that feels both professional and fun.
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Demonstrate my ability to build a complete brand system from concept and logo design to guidelines and motion.
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Create an energetic, community-driven identity that feels inspiring for climbers of all levels.
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Develop a bold visual identity with climbing with strong typography, and a dynamic motion system.
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Include sound effects for the motion hero video, adding depth and evoking the tactile sounds of rock climbing.
Design Direction
The design direction for Momentum Climb Co. focuses on capturing the strength, energy, and inclusivity of the climbing community. The logo was designed to be bold and versatile, reflecting both upward movement and a sense of stability. A climbing-inspired color palette of deep oranges, crisp whites, and strong blacks brings warmth and contrast, while dynamic typography reinforces motion and momentum. Every element from the brand guidelines to the motion system was created to feel active, approachable, and inspiring, translating the physical experience of climbing into a visual identity that builds confidence and connection.
