Layline started as a creative challenge... what if I built a brand from scratch? I wanted something fresh, unique, and rooted in a strong concept. Inspired by the nautical term “layline” and the natural benefits of seaweed, I created an organic seltzer brand that feels crisp, coastal, and refreshingly real.
Client
Internal Project
Deliverables
Branding Package
Roles
Concept
Branding
Design
Motion
Goals of the project:
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Demonstrate my ability to create professional-level work independently—from concept to execution.
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Create a unique, concept-driven brand that feels authentic and market-ready.
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Explore the intersection of sustainability and beverage culture with a seaweed-based organic seltzer.
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Develop a strong visual identity with a clean, modern sailboat logo and a fresh, ocean-inspired color palette.
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Have fun with a creative challenge!