top of page

JetBlue : Fly-Fi

JetBlue wanted to showcase it's complimentary in-flight Wi-Fi services "Fly-Fi" with a motion piece keeping things clear and to the point.

Client

JetBlue

Deliverables

x1 30sec full video

x2 cutdown videos

Roles

Motion

Art Direction

Goals of the project:

Create "seat-back" ad + instructional video.

Design and Animate a hype, awareness video for JetBlue's free & fast wifi on all flights.

Video for customer's to watch prior to unlocking access to the Fly-Fi product.

Maintain JetBlue's tone of voice while bringing awareness to passengers & giving minimal instructions to get them started.

Design Direction

Building from JetBlue's brand guidelines, my team and I built a flexible and direct design system to relay our key features and moments of Fly-Fi. To maintain the passenger's attention, and guide their eye we developed creative, and fluid flows of motion from shot to shot. Secondary motion through shapes and patterns helped guide the flow of these transitions. We wanted to keep the playfulness of JetBlue's brand in the bespoke movements of icons throughout the video.

bottom of page