Layline started as a creative challenge... what if I built a brand from scratch? I wanted something fresh, unique, and rooted in a strong concept. Inspired by the nautical term “layline” and the natural benefits of seaweed, I created an organic seltzer brand that feels crisp, coastal, and refreshingly real.
Client
Internal Project
Deliverables
Branding Package
Roles
Concept
Branding
Design
Motion
Goals of the project:
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Build a complete brand identity solo, concept through execution, to prove out a full creative process without a client brief driving it.
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Create a unique, concept-driven brand that feels authentic and market-ready.
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Explore the intersection of sustainability and beverage culture with a seaweed-based organic seltzer.
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Develop a strong visual identity with a clean, modern sailboat logo and a fresh, ocean-inspired color palette.
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Have fun with a creative challenge!
Design Direction
The minimal sailboat logo keeps things clean and modern, while the color palette (green, yellow, white, and black) evokes the sea, sun, and natural ingredients. For typography, I paired Bright Melody for a bold, organic feel, STIX Two for sharp structured headlines, and Balto for a warm, approachable balance.
