DEPT + Google + Pit Viper built "Redefine Performance," an ad campaign generated with Google's Veo 2 as part of Google's AI Lighthouse program. I led motion, design, storyboards and sound design on the case-study video recapping the project, blending real campaign footage with AI-generated footage.
Deliverables
1.5min 16x9
Roles
Art Direction
Storyboards
Design
Motion
Sound
Goals of the project:
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Recap DEPT's AI-generated "Redefine Performance" campaign as one cohesive hype piece
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Blend real campaign footage with newly generated Veo 2–generated footage, extending the same AI-native process the case study is telling the story of
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Match the tone of the original campaign: Pit Viper's loud, irreverent "Party Mountain" energy
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Use sound design to sell the speed and confidence of the AI-assisted process, not just narrate it
Design Direction
The challenge was showing off an AI-native production process without the case study itself feeling like a tech demo. I built the piece around Pit Viper's own loud, irreverent "Party Mountain" voice : fast cuts, punchy sound design, real campaign footage sitting alongside new Veo 2 generated shots I generated to extend the story. The goal was a case study that moved with the same speed and confidence the AI-assisted process actually delivered: DEPT turned this campaign around in four weeks, and the video needed to feel like it, not explain it after the fact.
