top of page
Client
Prismacolor
Deliverables
1min 16x9
Roles
Director
Storyboards
Design
Motion
Goals of the project:
-
Introduce Prismacolor+ through the eyes of an aspiring artist, not a feature list
-
Build a visual language that bridges Prismacolor's tactile, physical identity (gradient, pencil texture, color) with the app's real UI
-
Move the story from physical art, to digital learning, to confident creative expression, in on continuous arc
-
Show real app UI without breaking the tone or warmth the rest of the piece establishes
Design Direction
Given the creativity Prismacolor invites, I told the story through the eyes of an aspiring artist with gradients, color, and realistic pencil texture and markings carrying the emotional through line. Real UI moments sit in a darker, more sophisticated palette by contrast, marking the shift from hand to screen. The arc follows that same journey: an interest in physical art, into digital learning, and back out again with more confidence and better-expressed creativity.
bottom of page