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Twitch: Grasslord

DEPT + Twitch turned a running community meme into GRASSLORD, a larger than life deity of nature who showed up in person at TwitchCon 2024. I motion directed and animated the case study / hype video that tells tale of his glory.

Deliverables

2min 16x9

Roles

Motion Direction

Motion Design

Goals of the project:

  • Turn a weekend of event footage, stage moments, streamer cameos, fan reactions, into one continuous piece of hype, not a highlight reel

  • Match the tone of the piece itself: mock epic fantasy voiceover colliding head-on with internet meme culture

  • Keep the motion moving at the pace of the actual weekend : knighting moments, high profile streamer quests, a DJ set, an unplanned rap feud, and a Bob Ross inspired community painting session

  • Give Grasslord real presence as a character on screen, not just a mascot making a cameo

Design Direction

The video had to hold two tones at once : mock epic fantasy and pure internet meme without either one undercutting the other. I leaned into a mythic title treatment for Grasslord's name set against real, chaotic event footage, then let the graphic layer loosen up and go more meme-native as the piece moves through fan reactions, chat overlays, and social clips. The goal was motion that felt as at home in a Twitch chat as it did on a convention stage.

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Let's talk

Freelance projects and full-time opportunities both welcome.

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